backwards design

Does Your New Hire Orientation Reflect Your Core Values?

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Chances are you’ve survived some kind of “employee orientation” or onboarding program over the course of your career. My first such experience was my first job as an “associate” at Sears. I still remember sitting in the employee training room for several days watching dry videos and synchronously flipping through a binder-full of information about policies and customer service expectations. It felt like just another boring day school, except without any friends...and while wearing pantyhose.

Given how well-organized it was, I have no doubt some wise instructional designer thoughtfully crafted that mind-numbing training based on carefully-chosen course objectives. Objectives are statements that identify what you want your learner to be able to do after they've completed your training. They’re usually stated like this…

By the end of the training, learners should be able to…

  • Clock in and out

  • Greet a customer

  • Ring up a customer

  • Get a customer to open up a Sears card

That kind of thing. 

We acquired many skills by the end of our 3-day experience, and I was definitely prepared to survive my first day. I guess that could be good enough for some businesses. 

Too bad I also had no idea who my manager was, who I would be working with, which department I’d been assigned to, or what kind of culture I was joining. I felt bored and isolated.

But super ready to clock in.

A Different Kind of Objective

Earlier this week, I was working with a client to help him build an improved employee orientation for his remote employees. My client is a caring leader with a committed and passionate administrative team who would do anything for him and each other because of the culture he’s built. They want their large remote staff to have the same level of care and dedication as the core team, but it’s been a challenge to make it a reality. 

We had a great planning session and ended up with two overarching objectives for the training:

By the end of the training, learners should be able to...

  1. Demonstrate that they’re a good culture and personality fit for the role

  2. Perform all of the basic tasks of the job (and we listed them out)

But it just didn’t seem right. It was missing something.

I probed a bit more to find out what were the biggest management problems they had with employees in this particular role. It turned out that most of the complaints they receive have to do with the remote employees not connecting with their clients. Sure, they do their job, but they’re missing heart. And so was this orientation.

So I asked them, “What do you want your new employees to feel as a result of this training?” 

They were silent for a few seconds, but as we talked a bit more it became clear that they wanted their new employees to feel confident and supported.

Equipped with our third objective, we now had a whole different flavor for the kind of orientation course we would build. Since the most important rule for designing training is to start with a clear end point and then build assessments, lessons, and activities to guide learners to that promised land, we did just that. Working backwards from our three objectives, we outlined what we needed to include in the training to make them a reality. 

Here are just a few of the ways we did that…

  • We decided we could build confidence by providing face-to-face opportunities to practice and role-play the real-life interactions they would have with clients. Their expert team members could model how to deliver their service with heart and connection and new-hires would have chances to mess up, get feedback, and ask questions in a safe space instead of trying their new skills out for the first time with a real client.

  • We also incorporated some video observations of experienced, highly-connecting employees performing their duties so new-hires could see how it really happens on the job. After all, so much of feeling confident is knowing what to expect.

  • When it came to feeling supported, we included opportunities for the new employees to connect with one another like icebreakers, group activities, and discussions. We looked for ways for them to mix with their main contacts in the administrative office so they weren’t just faceless names on a contact list. Rather, they were real humans with whom they’d had a conversation and who cared about their success. We even added post-orientation check-ins with their manager so they knew they’d have someone looking out for them.

What previously could have been a boring training that only focused on the technical aspects of the job is shaping up to be a beautiful first impression of the company for the new employees. The people on the team already believe in the power that relationships have to create happiness and success and they show that in the way they show up at work every day. Now this orientation will also be a reflection of those values. 

In Summary…

Yes, define your objectives before you plan your training. What do you want your learner to be able to do when they’re done?

But then ask one more question - What do you want them to feel when they’re done? Look over your core values and ask yourself whether your orientation reflect what you say you want your culture to be. 

You only get one chance to make a first impression.

What does your orientation about your culture and values?

If you need your new-hire training to actually work, start with this...

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As a teacher, instructional designer, and all-around process nerd, I’ve spent a lot of time talking to business owners about the challenges of new-hire training. We all know it’s important and we definitely need to do it, but somehow it often misses the mark. Perhaps we attempt to “fix” it by gathering our team and writing down everything a new-hire needs to know in painstaking detail. Then we file it all away inside the world’s most comprehensive and amazingly-organized shared folder entitled, “New Hire Training.”

So why are they still not learning?

Sadly, the act of writing down the step-by-step process for everything you do and then expecting your new-hires to read it all and “be trained” just ain’t a thing. (I wish it were).

Now please don’t take that as me hating on process documentation. If you’ve read any of my recent posts about the importance of writing down your processes, you know I believe in it, whole-heartedly. Taking the time to figure out the “best way” to get things done and then writing those things down is a practice that brings unbelievable clarity and value to your business. Simple. Straightforward. I love it so much.

So yes...you should write down your processes, but process documentation is not training.

I think about writing down your processes as the type of storytelling where the narrator tells the story. They tell the story of everything that happens along the way from the initial “input” to the final “output”: They explain how each person interacts with the story, they outline the hand-offs from one person to the next, they identify all of the resources and templates that are used along the way. The “narrator” explains everything from an all-knowing, comprehensive point-of view. A simply-written, yet comprehensive process document is a great tool for someone to get an overarching understanding of how a process works from beginning to end.

Soooo...isn’t that training?

Giving an overview of a critical process in your business may, in fact, be a key part of your training, but only a part. It may be helpful to think of your training as a magical and intentionally-curated first-person journey designed just for that learner’s role. No narrator required.

Ideally, such journeys have pre-determined end-points, maps for how to get there, and some checkpoints along the way to tell you if you’re making progress. Better still, the learner who is on the journey understands where they are going and wants to go there too.

Then how do you plan a training that works?

I’ll get right to it: The key to designing a training that works is to start with the end in mind. Grant Wiggins and Jay McTighe call this “Backwards Design” and following it has never led me astray. In the context of a training, I can simplify it down to 3 simple steps:

Step 1 - Define the OUTCOME

Start by identifying what change or result you want to see in the learner’s on-the-job behavior.

Not what you want them to “understand.”

Not the test you want them to be able to pass.

The actual, real-life, valuable thing you want them to be able to do in their everyday role in your company. Write that thing down clearly in terms of something you can observe with your own two eyes. So, instead of “The learner will understand the importance of filing their TPS reports properly,” try, “The learner will file their TPS reports with the proper cover sheet each and every time.” (You’ll understand why this distinction is important in a minute.)

Step 2 - Develop the ASSESSMENT

Next, figure out how you’ll know when they’ve mastered it. It’s all fine and dandy that you know what you want them to do on-the-job, but what good is that if you can’t tell if they’ve changed their behavior? Instead, you need to devise what we instructional designers call an “assessment.” And I have good news…asessments don’t have to be tests. In fact, they definitely shouldn’t all be tests! In our TPS example, the desired outcome is for the learner to file their TPS report with the proper cover sheet each and every time. Well, the only way you’ll really be able to assess that would be to assess the behavior of the learner in the weeks (and maybe even months) that follow the training event once they’ve had a chance to put their learning into action.

I might decide that after 3 correct TPS submissions in a row, I could feel confident about a learner’s mastery of that particular outcome, but it’s unlikely that I could assess it through a couple of test questions at the end of the training.

And how in the world would I ever assess whether they “understand the importance of filing their TPS reports properly?” That’s right, friends..you can’t observe whether someone understands something. Not yet, anyway. (Although I think Alexa is chipping away at this feature.)

Step 3 - Build the LEARNING

Finally, design the lessons to drive the learner to the desired outcomes and ONLY those outcomes. To create a training that causes the real on-the-job changes you seek in your learners, every lesson, case study, and activity must be carefully selected to guide the learner in that role to reach that pre-defined outcome, as assessed by that pre-defined assessment.

It’s so tempting to start with a bunch of related topics, write down all the details, and call it a training, but remember, those would be a series of process documents. Instead, we are in charge of guiding our learners to the most important and relevant things they need to know and do.

I’ve created a handy guide for you so you can follow this three-step process when you design your next training…here it is:

Was all my process documentation a waste?

Oh heck no! The very process of writing down what you do and how you do it brings efficiency to the way you run your business and clarity to your team members. It’s essential.

Also, you can’t possibly create awesome trainings if you don’t actually know how things are supposed to work. So I would say that process documentation is a prerequisite to designing any good training or, at the very least, needs to be done concurrently as you’re building your training.

So the next time you need to put together a new-hire training (or any training), try first figuring out the most important things you need the new-hires to be able to do on the job, day in and day out. This makes it way more likely that you’ll be able to map out a learning path that leads them to that outcome. And that’s just better for everyone.


Want to build a different (better) kind of training this time? Click here to download my free Training Design Plan.